STRATEGY
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January 30, 2026

The Wake-up Call

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Your Accountant Is Costing You Millions. Here's the Math.

I had a conversation last month with a CEO running a $12M company. Smart guy. Great product. Growing fast.

His accountant was charging him $3,000 a month. Seemed reasonable.

Then we looked at what he was actually getting:

  • Month-end close in 18 days (industry average)
  • No cash flow forecasting
  • Reactive tax strategy (filed on time, nothing more)
  • Zero M&A support despite two acquisition opportunities
  • No HR integration—separate vendor, separate system, separate headaches

In the first 90 days of working together, we found:

  • $87,000 in tax savings he'd been leaving on the table
  • $40,000 in annual efficiency gains from automation
  • One acquisition target worth $2M in added revenue

His "cheap" accountant was costing him $127,000+ per year in missed opportunities. And that's before we factor the acquisition he didn't make because nobody was watching for it.

This is the math most CEOs never do.

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The Real Cost of "Good Enough"

Here's what "good enough" accounting actually costs:

Slow close = slow decisions. If you're waiting 30+ days for financials, you're making decisions on gut feel. That works until it doesn't.

No forecasting = cash surprises. The companies that run out of cash rarely see it coming. The ones that don't have 13-week rolling forecasts.

Reactive tax = maximum tax. Proactive planning saves 2-5% of revenue annually. Reactive filing saves nothing.

No M&A support = missed deals. The best acquisitions happen fast. If your books aren't clean and your team can't model a deal in 48 hours, you'll lose to someone who can.

Fragmented vendors = fragmented data. When your accountant, HR provider, and advisors don't talk to each other, you're the one filling the gaps.

Add it up. The cheapest accountant is almost always the most expensive decision.

Budget 2.5%-3.5% of revenue for real growth architecture. The ROI is 5-10x. Every time.

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IRINA COJOCARI
Partner, HQ Accounting